Saturday, 20 November 2010

best store in town.















LN-CC opens its doors on 18 Shacklewell Lane, Dalston for the first time on Thursday evening to an eager and well dressed crowd.

The destination store, by appointment only, is the brainchild of John Skelton (previously of Oki-Ni) and was conceptualised, designed and brought to life by the creative genius that is Gary Card; Art Director, Set Designer and Illustrator extrodinaire. 

The space is divided into 6 rooms; celestial space (collectors music and literature), earth space (clothing), forest space (amazing entrance), light space (clothing), music space (black room bar a disco ball), skeletal space (hall dividing more rooms), warmth space (clothing).

The buying for the store is also brilliant, great mix of labels including lots of British designers to Japanese streetwear labels not stock anywhere else outside Japan, something they seemingly pride themselves upon. And rightly so.

Everyone should go and see this store. Its the future of retail. A completely unique experience, perfectly designed and conceived.

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