Thursday, 10 March 2011

Who needs a model when you have a dog?!

I  L O V E the new campaign for McQ which my good pal Niall O'Brien shot. Its freaking brilliant! Shot on real models (and dogs) on a road trip around America with a bag full of the new collection, the images are sincere, atmospheric and provocative.

Quintessentially cool. 

It's a strong enough campaign to put the McQ brand in a completely new stead. Niall who already has artistic credibility off the back of his 'Good Rats' exhibition, took a brave move with this campaign, and I think it's worked hugely in both his and McQ's favour. 

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