Frump.

Frump a lump from ROCHAS.

No-one tell me this ISN'T frumpy?! He (being half-swedish) referenced old Swedish style and commissioned a Swedish illustrator to add some print to the mix. But nah, that looks like its off curtains mate. 

I like a lot of the collection, including the BEST sunglasses i've seen so far, but REALLY, would you send girls down looking like a cross between a Scandi milk maid and a 50 year old lesbian librarian?