Tuesday, 30 August 2011

ground breaking.

Benetton's advertising was hugely ground breaking during the 90's, when their radical approach to the celebration of ethnic diversity, alongside highlighting social and economical issues, including AIDS, was not practiced as a means of advertising product or a brand. For a company, or even more importantly, a fashion brand, to have such strong opinions was unheard of, let alone embrace them as means of advertising. 

The thought provoking, intelligent and admirable advertising campaigns of Benetton became their trademark, and paved the way for use of more interesting models and a broader spectrum of ethnicities in modeling across the broad. 

A P P L A U D.

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